Sponsored events
Well, unless Rick is willing to ante up most of the prize money, we won't be seeing a $10K prize pool!
I don't know what the GameMaster's arrangement with them is, but you're right about it not being very branded for GameMaster. I don't expect that he's putting up prize pool money.
In the case of my sponsored event, we're currently planning a $1000 prize pool, with free entry limited to BlackjackTournaments.com members only. The current date is early December, and as soon as we finalize the details, I'll post information here about how to enter.
Xanax, I expect to post it here, and after a couple of days if it's not filled up, then I'll email just the BJT members. I don't expect to send that email, but we'll see. I'm afraid you'll have to check in regularly for a while.
Investing in prize money seems a little crazy for me, since the only income from this site is referral money, but I really want this idea to succeed and it just seems like a fun thing to do. (A big thanks goes out to the many of you who have already signed up through the GP links I've provided here!)